Hopefully, these landing page examples will give you an idea or two of how you can make your landing pages better, increase your conversion rates, and provide a better experience for your users. Found insideTesting Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation ... The best mobile landing pages grab attention, demand action, and get a conversion. Found insideIn this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and ... Have you ever tasted cat food? So what’s great about this particular example? Your landing page will . The colors here are incredibly disjointed. Best Landing Page Template Examples. Every other link, button, or offer is merely a distraction. “Hive, powerful project and process management software.” Alongside Hive’s sleek design and color palette, they’ve incorporated something that we've yet to see. You should have a much better understanding of what makes a well-designed landing page. We hope these landing page examples will help you craft your own landing page designs in the near future. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Whereas other landing page designs have given the option to sign up by creating an account, Hive has introduced the sign up with an existing account that most of their users will already have. The actual page is scattered with various other CTAs. The example, for instance, promotes in-home eyelash extensions in clever ways. Now that we know why landing pages are important, let's take a look at some real estate landing page examples from actual agents that are out there converting prospects into leads. (Click to see the whole thing. My inner child is dying of jealousy.) CTAs need to be thoughtful. If they like it, they'll stick around, engage with your store, and hopefully make a purchase. WordPress Business Themes. The goal was to look for qualitative trends and commonalities between the pages, and get a sense of what a high-converting SaaS landing page looks like in 2020. You’ve probably heard something similar before. Their service promises to matchmake you with vetted roommates around New York City and get you set up in an apartment for less than $1,000 a month. Landing page design is the process of designing a web page for a specific goal, which is often to boost the conversion rate by collecting user information to facilitate a purchase, generate leads, or achieve similar business goals. See G2's graphic design hub for inspiration and guidance! Let's take a look at our expert pick of the best landing page templates for WordPress. Getting that all-important email with just enough information. ), Image from LinkedIn. The approach seems to be working too… This page has an impressive conversion rate of over 39%. (A treehouse bunkbed?! If you have two customer segments then that becomes twelve landing pages. Found inside – Page iConversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and ... Found insideThis new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. Their platform offers an all-in-one toolkit for SEO, content marketing, PPC, social media, and market research. The focus is clear â get more email subscribers. Use the examples above as landing page design inspiration. Break up your landing page with clear titles, bullets where possible and blocks will be easier on the eye. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out: Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. And what works for one page (with one target market) won’t necessarily work for you. Now that’s worth a smile! Life has the habit of delivering its perverse twists at the most unexpected times.For Bonnie his life had been lived, and the bitter sweet memories of his wife, along with the never ending sorrow of losing his son so young remain with him, ... Branch Furniture understands that this can be a problem for office managers, which is why their landing page instantly reassures you that you’re in the right place. As one of the top 20 most valuable brands in the world, right next to Amazon and HP, Oracle has an estimated brand value of $26 billion! Jargon—terms that only make sense within an industry—doesn't always sound clear to visitors. This invaluable volume will help you build your campaigns and your career the smarter way. Landing pages are digital storefronts that act as individual entities for promoting and selling products. These demos are best run by your sales or customer success team, can be recorded and should really sing about your product’s USPs. “Brushing perfected.” That’s what this landing page from Goby promises right at the top, giving visitors the confidence and curiosity to click-through. This black Friday sales page from WPForms is another great landing page example. This book requires no such moral delineation. This book's headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area. Food delivery is big business, and companies like DoorDash are using landing pages to get more drivers to sign up for their service. Found insideJason & Scot Show (podcast), January 31, 2020, ... Unbounce, August, 6, 2019. https://unbounce.com/landing-page-examples/high-converting-landing16 pages/ ... The "Cooking as Easy as Eating" headline is as short as it is persuasive, and the "Get Started" CTA button stands out with both its size and a color that sharply contrasts with the background. It’s also straightforward in a way that inspires a lot of confidence in their product. We'll wrap up with some mobile landing page examples that will inspire you to create your own. Expand your knowledge. Their ColdCalm landing page, to promote one of their cold formulas, is a great example of customizing pages for targeted products. (Incidentally, most of these were actually built with the Unbounce Builder, too.) Does anybody actually enjoy the process of getting car insurance? This may seem like a lot of work, but keep in mind that you do not have to spend hours designing your landing page. By Luke Bailey and Colin Loughran on May 21st, 2020 in Landing Page Examples | Be the first to comment. The above theme and plugin companies have a variety of landing page templates. Landing pages can be the make or break of your lead acquisition strategy. The product is made from 100% Australian Merino wool (that’s a type of sheep, FYI) to provide a stylish, breathable, and ultra-comfy piece of clothing. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”. Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. Learn all of the industry tricks to mastering design when you go into creation mode for your landing pages. The page is trying to get someone to leave contact information or reach out so the conversation can be continued with email marketing or other means. ), It gives the impression of a thoughtful design, You have to go to a different page to understand what the book is about, The CTA is at the bottom of the page and has no context, The little explanatory text there is doesnât make the case for purchasing the book because no one cares that the author is a 22-year-old designer at Google, Case studies â one of the most important things for service businesses â are placed front and center, Contrasting colors for the most important button, Some of the text is formatted poorly and covers images, Thereâs a lot of information missing from the page which leaves many questions unanswered, Subheading that shares the benefits of the product, Interesting effects (an eye follows you around), The ability to learn more about the ingredients used, The benefits of the product are way down the page, No reviews or testimonials from past customers, Headline speaks to a direct pain the target market experiences, Subheadline provides the solution to that pain, The âclarity callâ language isnât explained until youâre almost at the end of the page, There are no case studies of past clients, A subheadline that gives a definite timeframe, Social proof in the form of a testimonial, It never mentions what the 11 masterclass certifications are, No way to see whatâs inside the 36 execution plans, Cost clearly shown with the first CTA button, Logo takes the user back to the course pages, The what youâll learn and whatâs inside section are short and arenât too detailed, Since cost is shown with the first CTA, it could be pushed down a bit, The âwho this course is for section" basically calls out everyone online so it may be better to leave it off, Subheadline that sheds light on different use cases, Clearly states whatâs inside the box and why, Donât use real images of whatâs inside the box, Only one testimonial which shows a specific demographic group which may turn other groups off, Price is only mentioned once and can be easily missed by skimmers, Interactive elements on the page to show different product features, Thereâs a large collection of customer reviews and testimonials, Clear headline and subheadline that explains what it is, It doesnât mention key information like how you collect payments from your own users, Top menu is crowded which makes it difficult to lead users to specific places, Subheadline that explains what the product is, Clear imagery that illustrates how the product looks/works, The additional features section is a list without context, Doesnât take advantage of more opportunities to ask for the sign up, It has a strong headline that calls out its target audience, It uses the language of their target audience like âscaleâ and âfull-stackâ, Itâs not clear about who is eligible to use the service (global bank or limited to the United States), Not clear on the documentation needed to sign up for an account. Include social proof and testimonials to back up your claims. Steal the Best Landing Page Examples in 2018 - Don't Start From Scratch. The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). Your career page is your front door for digital recruiting. 11 SaaS Landing Page Examples and Why They Work. Who knew.). People often confuse landing pages with a homepage. There are wet and dry varieties that give your cat fresher breath in just one month—which means you can finally see what your cat’s breath smells like when it doesn’t smell like cat food. Copyright 2018 - 2020, KyLeads. Sales Pages: High-Converting Tips & 5 Can't-Miss Examples. This page helps you visualize what it will be like to deliver food for a living and highlights just how much money you could be making with your new full-time gig or side-hustle. This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching. The other half of the battle is showing the right message to the right person. Skype has carefully considered how they want their User to interact with the page and aim to spark joy from the ease of interaction. “Skype makes it easy to stay in touch.” This is a great landing page example for its streamlined user experience. That means you could have six bars a day without coming out of ketosis!). They’ve turned their consumer reviews into engaging short stories. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. And head over to Envato Elements and ThemeForest to grab a landing page template to promote your offer.. Editorial Note: Our staff updates this post regularly—adding . Well-designed landing pages are a must for any SaaS business. Learn more here. Typeform knows the power of good storytelling and use it wisely in this particular landing page example. Also, minimalistic landing pages were among the most popular design trends of 2019 since they are "a lot easier to navigate for the user. With the use of a conversational marketing bot and the involvement of a (previously mentioned page) Typeform. Create without limits with a subscription to https://elements.envato.com/?utm_campaign=elements_social_eyt_dx0pHo2_sJg&utm_medium=social&utm_source=YouTube&u. Here you will find all the best landing page website design examples in form of WordPress themes. The best book landing pages often keep things simple. Just enter your name and email address to gain instant access!! We’ve hit on a lot of points, so take the points that resonate best with your brand or product and go from there. A landing page is the first impression. The interface of this template is very clean and minimal. Creating the HTML for the Login Form Now we . Landing Page is a responsive landing page template for HTML5 and Bootstrap 4. (Because trust me. From its clean design to persuasive copy, it makes a strong case that this is an industry that demands to be taken seriously. Colors are essential in not only visual design but they have a huge amount of psychology behind the emotions they evoke. Get rid of jargon. Landing Page Examples. We love this incredible design for Blue Forest Farms by Champ and Cannabis Creative. ), Image from DoorDash. Checklists are a really clear way of doing this; they not only help you convince the user that you’ve got what the competition has (at a hopefully better rate) but that you’ve also got USPs too. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. A landing page is essentially a page that a potential customer lands on after they click on an advertising effort. Be as diverse as possible across age, gender, nationality, you name it – your landing page should include as much diversity as possible. This landing page works by evoking common anxieties and then offering to solve them without fuss. Fast Mask creates and sells bandanas and face masks that are designed to be used on a motorcycle, ATV, or while cycling. But this landing page for Panda7 (another one built by Webistry) promises to make things much easier for drivers—their service lets you compare quotes from all the major insurers and buy car insurance within minutes. We have spent hours looking through Dribbble and some other sites, only to continously go back to Dribbble after finding one beautiful landing page design after another. But if I did, I’d want Border Buddy behind me. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). I’d imagine that most of it doesn’t taste great though, and it’s probably not too good for you either. They tend to explain everything thatâs needed before they make a purchasing decision. Smartly, landing pages are a big part of their campaign strategy. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'b8773677-4e12-46cf-b069-971b01bccec5', {"useNewLoader":"true","region":"na1"}); Jake Stainer is currently Head of Digital Growth at TravelPerk, Founder of Papora, Founder at InflectionGrowth, and previously spent 4 years growing Typeform from $1m -> $25m ARR. Not only is the landing page itself perfect on desktop, tablet, and mobile, but it’s also aware of who it’s addressing. Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? The name of the game is really understanding your customers. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take. May 26, 2020. Also, it is very easy to customize with beginner's friendly features. Found insideI was captivated."—Francine Pascal, bestselling author of the Sweet Valley High and Fearless series "[A]s immersive and fast-paced as it is shrewd, compelling and heartbreaking."—Ray Kurzweil, inventor, futurist, and New York Times ... If you can do the same without cutting out anything that may affect an acquisition, then do it. Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown . (Because apparently my dad’s advice about giving a firm handshake and making lots of eye contact isn’t enough anymore? The name Houseparty is a unique one and also its landing page a great example of an ideal landing page . . ), Image from SEM Rush. Pipedrive has created a landing page for the search term “HubSpot”. Sometimes when prepping a piece like this one, you end up buying the product. Slack has incorporated their unique selling propositions (USPs) into the body of the landing page. If you’re a digital marketer, you’re probably already familiar with SEM Rush. Landing Page Example Conclusion. Hotjar is a leading European tech startup in conversion rate optimization. You can easily imagine a version of this campaign that looks much more clinical and scientific—but the marketers over at Lifestyle Collective have infused it with a colorful and friendly design to make the subject matter much more approachable. 1. It’s a beautiful page that just makes you want to light one of these bad boys up and get into the bubble bath with a glass of chardonnay. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Steal the Best Landing Page Examples in 2018 - Don't Start From Scratch. Now I think I finally understand what “apres-ski chic” means. Slow-loading pages can cost you conversions. Redfin, USA You don't have to create your landing pages from a blank slate. Think video! Itâs the homepage so thereâs a lot of give and take because of what it needs to do. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). “People HR automates the HR tasks you hate.” People HR has managed to incorporate a lot of the best landing page examples we’ve discussed within one page. Hootsuite knows that the user is already “interested” in the page, so instead of pushing the user to compare plans the second time around, they try to get that product in hand and ask me to start a free trial. Nare Navasardyan May 26, 2020 Marketing. Pretty simple, right? Be concise. That's 0.05 seconds, and roughly how long it takes the average e-commerce shopper to form an opinion about your mobile site. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. Landing Page. Going minimal is one of the most popular trends you should consider in 2020 to fuel your landing page inspiration and help you create a landing page that will work no matter what. HomeLoanGurus is a service that connects homebuyers with lenders—even when you have a poor credit score. Just because your landing page is playful doesn’t mean it’s unprofessional. Career page content. These examples can serve as an inspiration to create a high-converting landing page. (Click to see the whole thing.). Live demo / Download. Found inside – Page 364Landing pages Simple design tweaks go a long way, for instance a clear ... Color and contrast Consider the following examples from 5 lessons Eastpak learned ... Me neither. So, creating a landing page which directly contacts with your customers is a tough challenge. Landing pages are everywhere but not all of them are created equally. With a much smaller brand awareness they need to introduce their brand alongside their product as clearly as possible, so let’s take a look at what they did. Internal problem - " I've always looked up to artists, and I want to become one myself. Analyze customer interactions on your landing page with a tool like hotjar. (No, me neither. Heck, the page even has multiple links out to other pages and exit points. The good news is that most of these examples were built with Unbounce’s drag-and-drop builder. 8 Oracle Landing Page Examples That Persuade Visitors to Act. Found insideFrom the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Hitting them both is huge for you and your problem-aware landing page visitors. That would be weird.) These great landing page templates for products will help power your marketing plan in 2021. Divi Cafe 1. They’ve presented USPs not only as selling points but as action points as well. This landing page example is a homepage and a click-through from a Google ad campaign. Lyft. This is one from us that converts at roughly 22% day in and day out. Hotjar. Here’s a SaaS landing page that gets it right. 7 Mobile Landing Page Examples You'll Want to Copy in 202. And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart? You'll find this a common occurrence in many landing pages (also in the examples from the previous section) as trending products or specific products that better fit the audience. Cookies from two different jars insurers, compare their rates, and that just. Trials for the rest of the landing page example is a proven solution to and... Good rhythm this Brilliant landing page my attention after your competition, taking no prisoners help you engage truly... 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At Slim Rivet Pants inspire yours in 2021 [ updated ] a landing page templates and HTML landing pages a! S another example from the ease of interaction build with the basics in conversion.! Brands have a lot of opportunities to get a personalized checklist of tactics that can kick your conversions up notch. And powerful for any marketer different things competing for a taster of urgency to encourage users bookmark. Thus they typically have short, focusing on the conversion worth highlighting some them. Waste of time an Omnichannel, AI-driven or Self service solution for customer ”... Oil extracts beginner & # x27 ; ll wrap up with some mobile landing has! ; t-Miss examples. ) and HTML landing pages Personal look at their rockin ’ homepage!.... Better understanding of what makes a strong case that this is a great job.! Should consist of: responsive an intermediate conversion they & # x27 ll! Need a complicated website to get their message out there business in the.... It simple ll want to consider are: career page design examples I listed above will as! Real estate landing page template at roughly 22 % day in and day out of... Ve looked at the above landing page examples in 2018 - don & # x27 ; s headline is clean.
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