This is where a social media management company comes in. Therefore, we've compiled a list of top 5 reasons why you should hire a Social Media Manager for your business. By hiring a SMM, you’ll have time to focus on new projects and leave the social media work to your new online employee. A recent CareerBuilder survey found that 70% of employers use social media sites to research job candidates, and of those, 57% have found content that caused them not to hire candidates. The national survey was conducted online on behalf of CareerBuilder by The Harris Poll between April 4 and May 1, 2018. A social media manager is someone who sources, creates, writes and schedules social media posts on behalf of your business. 5 Reasons Why You Should Hire a Social Media Manager Let's start off by defining what a social media manager is. Acknowledging these customers through various forms of engagement provides “evidence” that you’re paying attention to what they’re saying. 3. There are many ways that a social media manager can benefit your business, including: Tap into years of experience. ~ A social media manager can be an inestimable addition to your small business marketing team. They form the core of any social media team, and they're likely the first hire you make before you expand the department as your needs grow. Here are a few great reasons why you should use a professional social media manager: 1. And remember, the success of your social media accounts depends on the person managing them! Hiring a social media manager will require an assessment of your resources and possibly an adjustment to your current operational structure. By hiring a social media manager, you will save so much time as they work behind the scenes creating branded content specific to your needs. If you are interested in learning more about how we could help your business through social media management, give us a shout. Clients rate Social Media Managers. Since purchasers . ~Hiring a SMM can provide long-term success for your growing small business. A social media manager has time dedicated specifically to your social media accounts to ensure that posting stays on track. Blog By: Leamon Crooms . The extent to which a social media profile affects your hiring decision should depend on the position, your company, and the experience and age of the candidate. Sample Answer 1 "According to the job ad, you are looking for someone with 2 years of social media experience, who knows how to create a strategy plan, monthly calendar, and can supervise the creation of visuals and content while growing your following. For any business, social media is an integral marketing tool that must be utilized properly. Staying up-to-date on the latest news and information specific to your company will give your customers a place to get interesting articles and keep you in the spotlight. From attention-grabbing ad copy to witty social banter, you should know how to write concise copy that elicits emotion from your audience. A social media manager has access to your social media channels, implements a strategy that will bring you more . You already know this, but your friends, neighbours, and even your neighbours' dog - pretty much everyone - are on social media. This evidence is important to show customers that your company cares about their input. Simply put, social media metrics is the data you gather and use to measure the performance of your social media campaigns and what that means for your company's bottom line. Social media should definitely be one of the most important parts of your overall marketing strategy, which is why a social media manager can be an essential part of your team. Sometimes you get contents mixed up and make silly mistakes which you wouldn't have if you had a […] A social media manager will develop a content plan and have a content calendar for all postings per platform. Strategy It’s important that followers are getting fresh content from your brand on a regular basis in order to keep reminding them of your company - and in turn your products and services. The longer reporting continues, the more detailed reports can be made and your company’s target audience can be narrowed down and marketed to accordingly. Here are the top five reasons why you need to have a social media manager. Social media manager Hiring social media manager Instagram Marketing strategy Brand engagement Marketing company Target audience Pink Crown Creative Social media is great for staying connected to family and friends, sharing jokes, opinions, and interests, and keeping up-to-date with current trends and events. No company owner in a small business setting has the time to take at a computer in the 24/7 world of the internet and no large . On top of finding articles and information to post - it is important to track what your company’s competitors are doing on social media. They can allocate time to monitor your accounts and not only listen in on what is happening on your accounts but engage with users. Social media marketing is perhaps the most powerful brand-building tool of all - but only if it is managed correctly. We've said it before and we'll say it again. 7 Signs it's Time to Hire a Social Media Manager. They spend their time analyzing trends and experimenting with different . But, if you do decide to hire one, what exactly will they get up to all day? As tomorrow turns into next week, and next week into next month, you’ll eventually wake up to realize you no longer have an active social media account. Social media is ever evolving. According to Glassdoor, full-time social media managers make an average salary of $51,613. July 7, 2020 August 13, 2019. To work around this, some business owners decide to hire an internet-savvy teen to manage their accounts. They can master customer service and branding. A SMM will be responsible for handling social media messages, so you won't risk ignoring customers or making them wait to long for . If you continuously find yourself pushing things off your to-do list, like creating social media content, it might be time to consider outsourcing. Not only does hiring a social media manager free up your time but is a case where spending money leads to making money. HIRE A SOCIAL MEDIA MANAGER . Social media has changed the marketing landscape as well as how businesses interact with their customers online. Beware of Unintentional Bias. You don't have enough time to stay on top of evolving social media trends and changes. Google, Facebook, Instagram, Twitter, Pinterest or LinkedIn. This is another one of those things that just might not seem as high priority as other daily tasks - but it is just as crucial to the success of your accounts. But, if you do decide to hire one, what exactly will they get up to all day? Organize Your Marketing In 1 Place - CoSchedule Marketing . Social media management has become more than just a side task. Great Utilization of Marketing Budget. Businesses that lack the time or skills to connect with their customer base on social media should find a dedicated social media manager. Ok, so you know what a social media manager 'is'. Brand Awareness. Why You Should Hire a Social Media Manager. A SMM has the priority to consistently post on each platform. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. Answer #6 (Why should I hire You -Digital Marketing profile) 'Being a passionate reader and a strong writer, I have what it takes to write, understand and analyse all kinds of content including digital content. They will also appreciate that you aren’t using social media just to promote your brand or services, but also to build relationships. Consistent Social Content There's nothing worse than searching for a company on social media, only to find that their page hasn't been updated in ages. Top Reasons & Benefits Why You Should Hire a Social Media Manager. , All Rights Reserved | Copyright 2007-2021 |. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. The time adds up quickly, and handing this off to a professional will result in more time that you can spend growing your company in other ways, while your social media presence is in good hands. Just in case you're on the fence, we've compiled seven signs it's time for you to bring a digital marketing consultant on board. . Lead social media manager: $54K/yr; Senior social media manager: $81K/yr; Looking to hire or become a social media manager? Understand your goals. Why You Should Hire a Social Media Manager? Benefits of hiring a social media manager. Social media marketing costs about 60% less than other marketing campaigns and can bring in as many as three times the leads. Desirable Skills and Traits of a Social Media Manager. There is much more of a science to it than looking at previous posts and the number of likes. It’s crucial to find interesting content that is new, relevant, and will engage users while keeping away from anything that may be controversial. With the power of social influences on consumers it is more important than ever that businesses trust a professional to manage this sector of their business. Every social media manager has their own way of doing . Think “out of sight, out of mind” when it comes to your accounts. How hard can it be to post content to a couple accounts every few days, right? Having a social media manger can help your business operations improve in different ways, and it’s more than worth to spend your money on . But by hiring a professional, you’ll be confident in the time and resources that are being spent in this area. Having a professional in this area will do more than just guarantee an active social media presence; it will improve customer service, perfect branding, increase sales and much more. Keep reading for our guide on the five reasons why you should hire a social media manager right away. Initially as a business owner or company it can be difficult to see the reasoning behind needing to hire one for your business or team. Social Media Marketing is a critical part in strengthening the relationship with your customers and training them to get repeat business from them on multiple occasions. To be successful as a social media manager, you should possess a wealth . Social media isn’t just for advertising products or services , but a customer management tool too. Here are the essential skills every candidate should have. As we mentioned before, there are tons of people already on social . We know how time consuming it can be to find relevant articles and information for you to post to your company page. Rating is 4.7 out of 5. You can grow awareness and, with great CTAs, acquisition on the platforms. Each of these platforms all serves a different medium in the market. Staying up-to-date on the latest news and information specific to your company will give your customers a place to get interesting articles and keep you in the spotlight. 21 Social Media Manager Interview Questions. A social media manager is experienced personnel who understands the ins and outs of the social media space. You're hiring someone with a multifaceted skill set who has the power to take your small business to new heights. Then, businesses weren't sure if social media . July 7, 2020 August 13, 2019. Don't forget that it's very important not just to appreciate your existing customers but also generate new ones and make them active. As tomorrow turns into next week, and next week into next month, you’ll eventually wake up to realize you no longer have an active social media account. By posting consistent social content, you’ll also have another way to drive traffic to your website. With a salary that is 3x more expensive, you would also have to consider additional costs . Organic Reach is Falling. Hiring a social media manager is not a decision that should be taken lightly. Great social media campaigns are achieved when there is a person or a team that understands how to create effective social media campaigns. Not only will they stick to a posting schedule, but they will schedule posts in advance in order to eliminate the “I’m too busy to post right now” mentality. When I started managing social media for business a decade or so ago the landscape was very different. 42% of consumers expect a response on social media within 60 minutes. They Keep You Up-to-Date. Qualified candidates should readily share with you a list of existing and past clients, says Aliza Sherman, co-author of Social Media Engagement for Dummies (Wiley, 2013). Whether you're hiring an agency or letting an in-house staff take over, you definitely need a dedicated social media manager. Let's start off by defining what a social media manager is. January 3, 2018 by Renae Lunjevich . The 5 Crucial Benefits of Hiring a Social Media Manager. To view or add a comment, sign in. At Roketto, our first step to the success of running a social media account is understanding your business, your brand, and your vision in order to help propel your company towards success. To view or add a comment, sign in A social media manager has access to your social media channels, implements a strategy that will bring you more followers and engagement and builds brand awareness over time. In a digital world, social media must be a part of your marketing plan. An online media account should reliably be refreshed or it becomes stale and exhausting. When you look into hiring social media managers you have the ability to find someone that can help bring more awareness to your brand through social media. Hire a social media manager to stay aware of the patterns for you and hold clients. a lot that goes into effectively managing a social media presence and some of the typical daily tasks for an in-house social media manager may include: Creating content to be shared (blog posts, videos, graphics and other media) Why hiring a Social Media Manager Makes sense! According to PayScale.com, the average annual salary for a social media manager is around $47,000…and this doesn't include benefits and bonuses! It’s easy to argue that you could look at the likes and engagement on your posts to see how they are doing. We spoke with our network of HR professionals about how to avoid the risks of snooping, while still leveraging the advantages of online information. Social media managers can build brand awareness and be an integral part of your marketing team. But ranges are silly too. What you need is a process of finding the number that is right for you, your business, and your clients. The minimum fee depends on the . (Current) Social Media Managers. 4 . If you and your employees don’t have social media marketing experience, you are wasting your time by posting to these platforms. In order to demonstrate the full value of hiring a professional social media manager for your company, and how one can take time and stress off of your hands - we have outlined five of the main benefits below: Daily tasks can start to take over your day and push smaller tasks to the back burner - we understand. If you are interested in learning more about how we could help your business through social media management. Your social media profiles are the perfect place to refine your brand experience,that's why your SMM will know how to focus on it. The time to hire for social media is when you're missing out on potential business. Not surprisingly then, it isn't cheap to hire a dedicated, experienced social media manager. Should social media influence hiring and firing decisions? There's always so much to do and handle at a time. Victoria Shepherd October 22, 2018 7 min read And say hello to the newest member of your team. What does a social media manager do? However, hiring a social media manager will provide a better return on your investment and improve your operation in various ways. Let me help you with that decision. You want to stay ahead of what everyone else is doing in order to stand out, but the time it takes to do the research can add up quickly. Every business should have an online presence. You've probably heard it all by now - from why you should hire and make sure you have one Social Media Manager in the bag to booking an entire agency, companies or entrepreneurs would die to get business owners' attention just so they can start getting some cash flow. Keeping up with it all can feel like a full-time job — and it is, for a social media manager. So why hire a social media manager, right? A social media manager will make monitoring and engagement a top priority. It is great if you have an existing employee who contributes and manages your social media. By hiring a social media manager, you'll have time to focus on new projects and leave the social media work to your new hire. Updated: Jul 2, 2020. by Analyn Delgado |July 2, 2020| Marketing, Social Media Services. How much will it cost? Along the same line as posting consistently to social media, monitoring accounts is just as vital to keep track of your company’s account engagement. Maintaining a competitive edge via social media marketing can be tricky, especially without going over-budget. Social media managers need to have a varied blend of skills, including management experience, content and design savvy, strategic and analytical thinking skills and marketing expertise. Why hiring a Social Media Manager Makes sense! In this video, I'll be explaining why I think all property professionals should hire a social media manager.eGrowth Media work with some of the UK's top pr. If your candidate is brand new to the workforce, seeking an entry level position, you shouldn't be too surprised to find that their social profiles lack a little polish. What you probably don't know is that as of the end of 2018, Facebook alone has over 2.32 billion monthly active users. Keeping your company relevant to followers is the top priority here. "People usually only . Not only should posts be interesting, but you should have a diverse range of post types as well. Hiring a social media manager will require an assessment of your resources and possibly an adjustment to your current operational structure. As experienced SMM they will know how oft to post and what type of content performs best. Why you should hire a social media marketing agency for your business in 2018. 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